2wai

The 2wai platform is a powerful and controversial AI tool that lets users create lifelike digital avatars, called HoloAvatars, from short selfie videos—allowing real-time, interactive conversations in over 40 languages.

Pricing

​​2wai is an AI platform that creates lifelike digital avatars (HoloAvatars) from selfie videos for real-time interaction across 40+ languages. It offers free core avatar creation on iOS, with premium subscriptions and token-based add-ons planned for advanced features. The app supports personalized memory controls and local AI processing for privacy. Notably, it allows creating avatars of deceased people, sparking ethical debates. 2wai is co-founded by actor Calum Worthy and focuses on legacy, creativity, and global communication.​

Pricing Aspect	Details
Free Tier	Core avatar creation and interaction free
Premium Plans	Upcoming subscription for extras (a few $/mo)
Token System ($AWAI)	API access and creator perks via tokens
Platform Availability	iOS only, Android planned

This makes 2wai a unique tool blending AI avatar tech with personal and legacy storytelling, embracing both innovation and controversy.

Key Features and Technology

• HoloAvatar Creation: Users can generate realistic avatars of themselves or others in about three minutes using the 2wai app. These avatars mimic appearance, voice, and mannerisms, supporting real two-way conversations.​
• FedBrain Technology: All avatar processing happens locally on the device, not in the cloud, which enhances privacy, content management, and security.​
• Personalized Memories and Control: Users have granular control over what their avatars “know” and say, via the Avatar Studio, voice memos, and pre-approved info feeds.​
• Multi-Language Support: The avatars can interact conversationally in over 40 languages, making them accessible globally for creators, brands, learners, and individuals seeking companionship or memorialization.​​
• Applications: Used for fan engagement, education, influencer branding, legacy preservation, and even digital memorials of loved ones.​

Recent Developments and Launch

• 2025 Beta Launch: The iOS app launched in beta on November 11, 2025. You can now create avatars (even of deceased relatives) using video, audio, and text inputs, sparking major headlines worldwide.​
• Free Avatars: Currently, users can create their basic digital twin for free, but 2wai plans a future tiered subscription model for advanced features.​
• Brand Collaborations: Celebrities and brands use 2wai to create digital personalities for fan engagement, including figures like William Shakespeare, actors, and trainers.​

Controversies and Criticisms

• Ethical Debates: The capability to create avatars of deceased people has drawn backlash, with some calling the app “disturbing” and likening it to Black Mirror scenarios, sparking discussions around ethics, grief commercialization, and legal risks.​
• Privacy and Security: 2wai emphasizes user control, localized data, and limits on AI’s ability to “hallucinate,” but there are concerns about legacy preservation and misuse.​
• Founder Background: 2wai was co-founded by Disney Channel alum Calum Worthy and producer Russell Geyser, both stressing the platform’s use for legacy, creativity, and global communication.​

User Experience

• Simple Setup: Creation of HoloAvatars is streamlined—anyone over 18 can record a video, use the Avatar Studio, and control the avatar’s future interactions and content.​
• Rich Interactivity: Users can talk to their avatars or those of others (including historical and fictional figures) for education, entertainment, or legacy purposes.​​
• App Availability: As of November 2025, available on iOS with steady growth and regular feature updates.​

How It Stands Out

• Local AI Processing: Scalable and cost-effective with privacy-first architecture, differing from cloud-based general AI bots.
• Expressive Digital Twins: Both a creative canvas and a tool for personal and memorial storytelling, used by individuals and brands.