Quick Keypoints
- Analyzing competitor backlink profiles and discovering link-building opportunities.
- Tracking keyword rankings in Google across multiple locations and desktop/mobile.
- Running full site audits to identify indexation and crawl optimization gaps.
- Discovering top-performing content pieces by topic engagement.
What is Ahrefs?
Backlink analytics and search engine optimization suite.
Ahrefs is a search engine optimization software suite that is highly regarded for its comprehensive backlink database. It crawls the web constantly to map link connections between sites, while offering powerful keyword explorers, position tracking, and site health audits.
Who Needs Ahrefs?
Link builders, SEO consultants, marketing agencies, and content publishers.
Primary Use Cases
- Analyzing competitor backlink profiles and discovering link-building opportunities.
- Tracking keyword rankings in Google across multiple locations and desktop/mobile.
- Running full site audits to identify indexation and crawl optimization gaps.
Important Features
- Site Explorer: Evaluates the backlink profile and organic traffic of any target URL.
- Keywords Explorer: Provides detailed keyword suggestions, difficulty estimates, and search volumes.
- Rank Tracker: Tracks search positions of selected keywords on desktop and mobile automatically.
Current Updates About Ahrefs
- Ahrefs introduced the Starter plan at /mo for small-scale projects and expanded competitor tracking metrics.
- Current Version: Web-based
Alternatives to Ahrefs
If you want to check similar software, these alternative tools offer comparative features:
Pricing Plans
| Plan | Price |
|---|---|
| StarterBasic keyword research and site audit for single projects. | $29/mo |
| LiteIncludes 5 projects, 6 months historical data, and 750 tracked keywords. | $129/mo |
| StandardIncludes 20 projects, 2 years historical data, and 2,000 tracked keywords. | $249/mo |
| AdvancedIncludes 50 projects, 5 years historical data, and 5,000 tracked keywords. | $449/mo |
| EnterpriseHighest limits, unlimited API access, SSO, and audit logs. | $1,499/mo |
Editorial Verification
Independent Testing
This review was audited under our 5-Pillar Testing Framework: Output Quality, UI/UX Ease, Pricing Transparency, Feature Depth, and Support.
Read Our Review Methodology →Explore Related Productivity & PM Tools
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