Quick Keypoints
- Visual automation builder coordinates subscriber onboarding journeys.
- Includes landing pages, sign-up forms, and digital product sales.
- Tuned email deliverability keeps newsletters out of spam folders.
- Allows tagging and segmenting lists based on subscriber actions.
What is Kit?
Professional email marketing and automation platform for creators.
Kit (formerly ConvertKit) is an email marketing platform built for professional creators. It features automation builders, subscriber segment tagging, custom forms, and landing pages to support digital product sales.
Who Needs Kit?
Authors, course creators, online coaches, and email marketers.
Primary Use Cases
- Designing a multi-day email course that delivers lessons automatically.
- Selling digital downloads or ebooks directly through email forms.
- Segmenting subscribers based on which links they click in newsletters.
Important Features
- Visual Automations: Drag-and-drop workflow map to route emails.
- Creator Network: Partner with other creators to grow lists together.
- Digital Products: Sell subscriptions or single purchases with Stripe.
Current Updates About Kit
- Rebranded from ConvertKit to Kit, establishing an email-first operating system and launching the Kit Model Context Protocol (MCP) server.
- Current Version: v3.0
Alternatives to Kit
If you want to check similar software, these alternative tools offer comparative features:
Pricing Plans
| Plan | Price |
|---|---|
| NewsletterFree for up to 10,000 subscribers with unlimited email sends and one visual automation. | $0/mo |
| CreatorStarts at $33/mo for 1,000 subscribers, unlocking unlimited automations, sequences, and removing Kit branding. | $33/mo |
| Creator ProStarts at $66/mo for 1,000 subscribers, adding A/B testing, subscriber referral system, and advanced deliverability. | $66/mo |
Editorial Verification
Independent Testing
This review was audited under our 5-Pillar Testing Framework: Output Quality, UI/UX Ease, Pricing Transparency, Feature Depth, and Support.
Read Our Review Methodology →Explore Related Productivity & PM Tools
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