Quick Keypoints
- Researching organic search keywords, search volumes, and difficulty metrics.
- Conducting competitor website traffic audits and digital marketing analysis.
- Performing deep site audits to fix technical SEO crawls and broken linkages.
- Tracking search rankings daily across worldwide regions.
What is Semrush?
SEO, keyword research, and competitor analysis platform.
Semrush is a leading enterprise SEO and digital marketing platform. It provides suite of tools covering search engine optimization, pay-per-click advertising, social media management, content marketing, and competitive intelligence to help companies grow their online visibility.
Who Needs Semrush?
SEO agencies, digital marketing managers, bloggers, and e-commerce companies.
Primary Use Cases
- Researching organic search keywords, search volumes, and difficulty metrics.
- Conducting competitor website traffic audits and digital marketing analysis.
- Performing deep site audits to fix technical SEO crawls and broken linkages.
Important Features
- Keyword Magic Tool: Explores billions of search queries to build list of targets.
- Domain Overview: Pulls backlink histories, traffic scores, and organic keywords of any domain.
- Site Audit: Crawls websites and highlights broken pages, slow loads, and metadata warnings.
Current Updates About Semrush
Semrush recently expanded its database to cover over 25 billion keywords and added AI-driven keyword cluster generators.
Alternatives to Semrush
If you want to check similar software, these alternative tools offer comparative features:
Pricing Plans
| Plan | Price |
|---|---|
| Pro5 projects, 500 keywords tracking, competitor analysis | $129.95/mo |
| Guru15 projects, 1,500 keywords, historical search data, content platform | $249.95/mo |
| Business40 projects, 5,000 keywords, share of voice tracking, API integrations | $499.95/mo |