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Apollo.io

Sales intelligence and outbound B2B lead enrichment database.

Reviewed by Editorial Board • Fact-Checked: 2026 Standards • Testing Status: Verified & Tested

Quick Keypoints

  • Accesses a database of over 275 million B2B contacts.
  • Enriches target lead profiles with email and phone numbers.
  • Automates outbound email sequences and sales workflows.
  • Integrates directly with CRM platforms like Salesforce.

What is Apollo.io?

Sales intelligence and outbound B2B lead enrichment database.

Apollo.io is a sales intelligence platform that combines contact databases, data enrichment, and email outreach tools.

Who Needs Apollo.io?

Sales development reps, recruiters, and B2B marketing teams.

Primary Use Cases

  • Streamlining team workflows, task assignments, and calendar scheduling.
  • Summarizing long documents, meetings, and research papers.
  • Analyzing data and tracking project progress metrics.

Important Features

  • Contact Database: Search B2B profiles by location, title, and company.
  • Outbound Sequences: Launch automated email campaigns and follow-up tasks.
  • CRM Integration: Sync lead lists directly to Salesforce and HubSpot.

Current Updates About Apollo.io

  • Expanded contact database to 275M+, launched AI Assistant (beta) for account queries, and added ethical walls features.
  • Current Version: v4.0

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Pricing Plans

Plan Price
FreeBasic prospecting with limited email credits (10,000 monthly credits). $0
BasicCRM integrations, email sequencing, and unlimited email credits (billed annually). $49/user/mo
ProfessionalA/B testing, manual dialer, and increased export credits (billed annually). $79/user/mo
OrganizationSSO, advanced reporting, international dialing, minimum 3 users (billed annually). $119/user/mo

Editorial Verification

Independent Testing

This review was audited under our 5-Pillar Testing Framework: Output Quality, UI/UX Ease, Pricing Transparency, Feature Depth, and Support.

Read Our Review Methodology →

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