Quick Keypoints
- Aggregates data enrichment from over 50 data providers.
- Enriches target lead profiles with verified emails and phone numbers.
- Drafts personalized outreach emails based on prospect research.
- Integrates B2B lists directly with CRMs and campaign tools.
What is Clay?
Lead data enrichment and sales outbound automation workspace.
Clay is a lead enrichment and B2B sales automation platform that integrates multiple databases to build personalized outbound campaigns.
Who Needs Clay?
Sales development reps, growth marketers, and sales leaders.
Primary Use Cases
- Streamlining team workflows, task assignments, and calendar scheduling.
- Summarizing long documents, meetings, and research papers.
- Analyzing data and tracking project progress metrics.
Important Features
- Multi-Provider Enrich: Search Clearbit, Lusha, and Hunter in one dashboard.
- AI Sales Research: Scan prospect websites to extract custom company details.
- Campaign Sync: Export enriched lead files directly to HubSpot and Outreach.
Current Updates About Clay
- Introduced Table Versioning to track changes, a Sandbox Mode for testing workflows, and added Claude 3.7 and Gemini 2.0 support.
- Current Version: v2.0
Alternatives to Clay
If you want to check similar software, these alternative tools offer comparative features:
Pricing Plans
| Plan | Price |
|---|---|
| FreeIncludes 100 data credits and 500 actions per month for basic data enrichment testing. | $0 |
| Launch2,000 credits/mo, access to basic integrations, and standard enrichment tools. | $185/mo |
| Growth10,000 credits/mo, premium integrations, and higher API rate limits. | $495/mo |
| EnterpriseCustom pricing for high-volume data enrichment needs and dedicated support. | Custom |
Editorial Verification
Independent Testing
This review was audited under our 5-Pillar Testing Framework: Output Quality, UI/UX Ease, Pricing Transparency, Feature Depth, and Support.
Read Our Review Methodology →Explore Related Productivity & PM Tools
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