Quick Keypoints
- Aggregates data enrichment from over 50 data providers.
- Enriches target lead profiles with verified emails and phone numbers.
- Drafts personalized outreach emails based on prospect research.
- Integrates B2B lists directly with CRMs and campaign tools.
What is Clay?
Lead data enrichment and sales outbound automation workspace.
Clay is a lead enrichment and B2B sales automation platform that integrates multiple databases to build personalized outbound campaigns.
Who Needs Clay?
Sales development reps, growth marketers, and sales leaders.
Primary Use Cases
- Streamlining team workflows, task assignments, and calendar scheduling.
- Summarizing long documents, meetings, and research papers.
- Analyzing data and tracking project progress metrics.
Important Features
- Multi-Provider Enrich: Search Clearbit, Lusha, and Hunter in one dashboard.
- AI Sales Research: Scan prospect websites to extract custom company details.
- Campaign Sync: Export enriched lead files directly to HubSpot and Outreach.
Current Updates About Clay
- Clay introduced native integrations for Sales Navigator lists sync
- Current Version: Clay GTM v2.5
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Editorial Rating
4.8 / 5.0
Pricing Plans
| Plan | Price |
|---|---|
| Starter2,000 data enrichment credits, core database providers, basic AI features | $149/mo |
| Explorer10,000 data credits, advanced AI research agents, CRM integrations | $349/mo |