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Yotpo logo
Customer Service Freemium

Yotpo

E-commerce reviews, loyalty, and SMS manager.

Reviewed by Editorial Board • Fact-Checked: 2026 Standards • Testing Status: Verified & Tested

Quick Keypoints

  • Gathers e-commerce product reviews and visual photo reviews.
  • Builds customized customer loyalty and referral programs.
  • Manages SMS marketing and automated text campaigns.
  • Includes AI helpers to write review answers and summaries.

What is Yotpo?

E-commerce reviews, loyalty, and SMS manager.

Yotpo is an e-commerce marketing platform that automates customer reviews, loyalty programs, and text messaging.

Who Needs Yotpo?

Shopify owners, retail brands, and e-commerce marketing departments.

Primary Use Cases

  • Automating support ticket resolutions with human-like AI responses.
  • Providing 24/7 instant chat assistance for website visitors.
  • Indexing knowledge bases to answer product questions accurately.

Important Features

  • Review Collector: Automatically request product reviews after billing events.
  • Loyalty Hub: Design custom referral points and VIP loyalty programs.
  • SMS Marketing: Launch automated cart recovery text message campaigns.

Current Updates About Yotpo

  • Introduced advanced AI review summarization widgets and customizable SMS marketing flows.
  • Current Version: v8.0

Alternatives to Yotpo

If you want to check similar software, these alternative tools offer comparative features:

Pricing Plans

Plan Price
FreeIncludes review collection for up to 50 monthly orders but lacks advanced features. $0
StarterReview and photo collection tools that scale based on monthly order volume. From $15/mo
ProAdvanced AI insights, Google integrations, loyalty bundles, and custom scaling. From $169/mo

Editorial Verification

Independent Testing

This review was audited under our 5-Pillar Testing Framework: Output Quality, UI/UX Ease, Pricing Transparency, Feature Depth, and Support.

Read Our Review Methodology →

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